‘Just in case’ content is created or duplicated online, ‘just in case’ users might need it. Alex Saint, from the Current Students content team at the University, explains why sometimes less is more.
Do your webpages have too much copy for their own good?
The ultimate goal for University webpages is that users can quickly and easily find the information they are looking for.
Yet one of the biggest challenges the Current Students content team faces is unnecessary and duplicate content – a historical issue at the University. Here’s why we might suggest removing content from your pages.