A great indicator that you’ve designed a delightful user experience is having happy customers advocate for you, speaking positively about your products to family, friends, and – if you’re lucky enough to make an influencer happy – their online followers.
This is an example of ‘social proof’, and in this post our UX Designer Nabila Hisbaron talks us through our use of social proof to support postgraduate student recruitment.
In a recent user research sprint, we learned just how important social proofing can be for potential postgraduate applicants.
Continue reading: Keeping it real – optimising ‘social proof’ in postgraduate recruitment