Tag: data

Digital sustainability – why is it important and what are we doing?

Posted on by Katie Manktelow and Geraint Northam

What is digital sustainability and why is it important? 

Digital sustainability is what we can do to reduce our impact on the planet’s resources. Not just at work, but in all areas of our lives where we use digital.

Many people assume that digital technology is ‘clean’ because it doesn’t create visible pollution. The internet is actually responsible for 4% of global carbon emissions – equivalent to the entire aviation industry. 

Continue reading: Digital sustainability – why is it important and what are we doing?

A more meaningful use of analytics

Posted on by Geraint Northam

Web analytics are powerful tools. But, say Digital officer Geraint Northam and UX officer Becca Edmeads, you’ve got to know how to use them. 

Most of us use analytics unquestioningly. We don’t stop to think how accurate they might be, let alone what they might actually mean.

It’s important to recognise that analytics don’t give the full picture – they’re an indication of patterns of behaviour or trends. We need to educate ourselves on why the data might not be entirely accurate.Continue reading: A more meaningful use of analytics