digital advertising campaigns – Digital Experience at the University of Bristol

In this second of two posts on campaign landing pages (read part one), Josh Morris (Senior Front End Developer) and Jamie Forsyth (UX/UI Designer) discuss using a sprint approach to create campaign landing pages at the University.

We brought together experts to work in a ‘sprint style’ fashion over three weeks, aiming to deliver campaign landing pages that could be built and maintained within our institutional content management system (CMS), TerminalFour Site Manager.

Our experts included marketers, external agencies, product managers, content designers, user interface/experience designers, developers and other stakeholders.

Continue reading: Building campaign landing pages, part 2: a sprint to deliver

In this first of two posts on campaign landing pages, Josh Morris (Senior Front End Developer) and Jamie Forsyth (UX/UI Designer) discuss streamlining the process of creating this type of content at the University.

In the past, the Digital Experience team has been very reactive. A stakeholder would give us a task like “I want a new website”, and we would go off and build it. Sounds OK on the face of it, right? However, this type of reactive approach is an inefficient way of working, and more often than not wastes time and resources.

Our team is trying to pivot to a more strategic approach – identifying and solving problems in a more centralised and reusable way.

Continue reading: Building campaign landing pages, part 1: a reusable approach