Timea Wilson reflects on her first four months working with the University’s Digital Experience team as the Senior Digital Delivery and Performance Manager.
Reflecting on my journey so far within the Digital Experience team, I’m eager to share our progress amid challenges and our commitment to driving positive change. Here are four things that have made an impression on me so far:
Continue reading: Understanding the inner workings: the Digital Experience team’s impact
Web analytics are powerful tools. But, say Digital officer Geraint Northam and UX officer Becca Edmeads, you’ve got to know how to use them.
Most of us use analytics unquestioningly. We don’t stop to think how accurate they might be, let alone what they might actually mean.
It’s important to recognise that analytics don’t give the full picture – they’re an indication of patterns of behaviour or trends. We need to educate ourselves on why the data might not be entirely accurate.Continue reading: A more meaningful use of analytics
