In this post, our UX/UI Designer Jamie Forsyth discusses how the experiences we all create at the University succeed or fail. And how really nailing down who your ‘users’ are and what their needs are, will make their (and in turn, your) life easier.
Jamie also describes how we in the Digital Experience (DX) team can help you to understand your users better, and work with you to create experiences that really help them in what they’re trying to do.
Everything created at the University is experienced by someone. From social media posts to open day events, course web pages to annual lectures, student enrolment forms to civic engagement services. A user’s experience (UX) is at the heart of all these ‘things’.
If the appropriate audiences – your ‘users’ – for these experiences have been understood and prioritised, then said ‘thing’ will almost always be a success – potentially a resounding one! If not, then unless you strike it extremely lucky, it won’t be a success.
Continue reading: Creating experiences – our UX service offering to you